TaNaDe
Art Direction, Branding, Graphic Design
2011
Redesigning of a brand
- TaNaDe
Atelier for clothing design and workshops - TaNaDe gave me the mission to redesign their brand, but still using their selfmade typography.
They wanted a new fresh, young, dynamic look. And also that the new design could bring the spirit fo TanaDe to the outside! The colours green was also a must for the client.
After de logo had been done, I did the hole stationery, flyers, and the also their website (www.tanade.nl).
Concept and design. 
This was TanaDe's logotype before redesigning it.
This was the business card before.
- In order to contain costs I suggested a multifuntional businesscard which combined also a stamp card (for the lessons/workshops) and a discount coupon, with perforation to easy detach the coupon.
small sticker
medium sticker
- And for the website, TaNaDe wanted a new fresh looking one, but elements as a start page before the home page needed to be keeped and also the using 9 blocks idea too.
This was the existing start page...
... and the following home page.
Here is the new redesigned TanaDe start page...
... and the following home page.
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